Monday, January 10, 2011

How Diana Vreeland's Allure changed fashion-speak. - By Marisa Meltzer

"The current fashion era sometimes seems to be dominated by catchphrases as much as it is by clothes. Think of Project Runway judge Tim Gunn's 'make it work' mantra; designer Isaac Mizrahi's frequent admonishments to contestants on The Fashion Show that 'we're just not buying it'; Gossip Girl's Blair Waldorf's declaration that tights 'are not pants.' Like the proverbial dozens of Eskimo words for snow, we have many pithy ways to declare an item's wonderfulness or horribleness (or both at once). For all of this, we have Diana Vreeland, who was editor-in-chief of Vogue from 1963 to 1971, to thank."
Except Vreeland was eloquent--a distinction the article acknowledges at the end, but not with nearly enough emphasis. Still, the pop-up is a wonder, and I am sure the book is even better.

One of my favorite quotes involving Diana Vreeland is something Balenciaga said to her after she asked: Does one need to have great taste to wear your clothes? His answer: You don’t have to have any taste at all. You are fitted by my fitter and that is it.

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