Friday, July 23, 2010

The New Dating Tools - A Card and a Wink

From the NYT:
"Ms. Cheek, an architect who works part-time in sales for a high-end Manhattan furniture company, founded one such venture, Cheek’d, which had its debut in May. Users receive calling cards to dole out to alluring strangers they encounter in their everyday lives, be it in a club or in a subway on their morning commute. Recipients of the cards can use the identification code printed on them to log onto Cheekd.com and send a message to their admirer. A pack of 50 cards and a month’s subscription to Cheek’d, where users can receive messages and post information about themselves, is $25. There is no fee for those who receive cards to communicate with an admirer through the site.

Each Cheek’d card has a sassy phrase like “I am totally cooler than your date,” or, for those with no regard for subtlety: “I’m hitting on you.” Ms. Cheek is dreaming up specialized card sets, too. One for New York City singles will have lines like “I live below 14th Street” and “I hope my five-story walkup won’t be a problem.”"
There's something delightfully 19th century about these tools: the card as conduit to romance. Long live the revolution!

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